Crafting a new product offering for a childbirth education company
From the initial planning phase to the project’s completion, I assisted Baby360Degrees in revitalizing their revenue streams and customer engagement post-Covid. This involved developing a WhatsApp-based doubt-solving program, implementing a freemium model to attract and retain customers, and leveraging the widespread use of WhatsApp in India to ensure accessibility and ease of use. The project not only increased customer satisfaction and engagement but also positioned the WhatsApp service as the highest revenue-generating offering for Baby360Degrees.
What's the problem?
Baby360Degrees, a childbirth education company that offers online pregnancy and prenatal courses in India, faced significant challenges post-Covid:
- Decline in Course Sales: The transition back to physical environments after Covid-19 led to a drop in sales for their digital courses on topics like breastfeeding and prenatal care.
- Need for Revenue Growth: To sustain the business and return to pre-Covid revenue levels, innovative solutions were required to attract and retain customers.
What's our solution?
To address the declining sales and drive revenue growth, we implemented the following solution:
- WhatsApp-Based Doubt Solving Program: Developed a freemium model where parents and expecting parents could sign up for a personal pregnancy and childcare doubt-solving service over WhatsApp.
- Freemium Model: The service offered both free and premium options, catering to a wide range of customer needs and budgets.
- Ease of Use: Leveraged WhatsApp, India’s most used messaging app, ensuring ease of use and accessibility for customers.
- Tested Effectiveness: The WhatsApp model had already been tested with corporate clients, ensuring reliability and effectiveness.
What was the outcome?
The implementation of the WhatsApp-based doubt-solving program led to impressive outcomes for Baby360Degrees:
- Rapid Adoption: The service became the number one seller within three weeks of launch.
- Revenue Growth: It quickly became the highest revenue-generating service among all their offerings.
- Customer Satisfaction: The convenience and accessibility of the WhatsApp service improved customer satisfaction and engagement, leading to higher retention rates.
Overall, the innovative WhatsApp-based program successfully addressed the post-Covid challenges, driving significant revenue growth and positioning Baby360Degrees for sustained success in the digital childbirth education market.